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Source: FIFA |

Frito-Lay North America in as Regional Supporter of the FIFA World Cup Qatar 2022™

The deal represents the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history

Frito-Lay North America becomes third North American Regional Supporter of the FIFA (FIFA.com) World Cup Qatar 2022™; Promotional activities to bring FIFA World Cup™-branded snacks to households across the North and Central American region, including 23 markets such as the USA, Canada and Mexico, to name but a few; Shared…

Source: FIFA |

Qatar Stars League partners with FIFA to deliver new era of club professionalism

The Memorandum of Understanding reinforces the importance of setting new standards of off-field club performance and supporting professional club development

HE Sheikh Hamad Al Thani, President of the Qatar Stars League (QSL), and Gianni Infantino, President of FIFA (www.FIFA.com), have announced a strategic partnership designed to raise standards of professional club management and administration across all QSL first and second division clubs. The partnership was sealed by both Presidents signing…