B-roll Video Release: FIFA President Gianni Infantino's visit to the European Broadcasting Union (EBU) in Geneva, Switzerland
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Gianni Infantino has stressed the need for broadcasters to pay a fair price for the commercial rights to women’s football, encouraging delegates at the 91st General Assembly of the European Broadcasting Union (EBU) to come together with FIFA (www.FIFA.com) to continually boost the women’s game.
President Infantino expressed his wish for broadcasters to show at least one hour of women’s football content per week, to provide a bigger stage for the players who he described as role models.
Mr Infantino met EBU President Delphine Ernotte Cunci and EBU Director-General Noel Curran on arrival at the General Assembly and they discussed the fruits of a partnership with FIFA that stretches back almost seven decades, to 1954. That included a collaboration on media rights for the FIFA Women’s World Cup™ earlier this year which took the action from Australia and New Zealand to homes across 34 European territories.
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Distributed by APO Group on behalf of FIFA.